This MapQuest travel chart explores the most popular summer travel destinations within the United States. Summer is a popular season for travel, as kids are off from school and parents want to enjoy the warm weather.
According to this chart, the top searched parks on MapQuest include the Grand Canyon, Yellow Stone, Yosemite, Glacier National and Zion. The company's search data also indicates that 400,000 people searched for beach destinations, while 1.5 million searched for camp grounds when making plans to travel. Unsurprisingly, 9 million people searched for a place to enjoy some nice cold ice cream.
Other popular searches include Disneyland, Disney World, Legoland, Times Square, and the White House. This study is a prime example of the importance of data analysis, and how vital its role in marketing strategies can be.
Summer Getaway Infographics
The 'MapQuest' Travel Chart Presents the Most Popular Destinations
Trend Themes
1. Summer Travel Destinations - Disruptive innovation opportunities could include personalized travel packages and recommendations based on individual preferences and past search history.
2. Family-friendly Travel - Opportunities for disruptive innovation include customized family-focused travel packages and services.
3. Data-driven Marketing Strategies - The travel industry can innovate by incorporating data analysis to create more targeted marketing approaches.
Industry Implications
1. Travel and Tourism - Opportunities for innovation abound in the travel industry as the demand for experiential travel grows.
2. Hospitality - Hotels, resorts, and vacation rentals can offer personalized experiences and digital solutions based on traveler search history and preferences.
3. Data Analysis and Marketing - The use of data analytics in targeted marketing has become increasingly important in a growing number of industries, including the travel industry.