With the Mammut Connect range, Mammut is providing consumers with a seamless way to keep in touch with the brand after making a purchase, thanks to NFC technology. All items in the Mammut Connect range feature NFC technology in the form of tags by Smartrac. These NFC tags give consumers the ability to use the Mammut Connect app to scan a purchase and from there, they may choose to extend a product's warranty, discover hashtags, share feedback and more.
With this system in place, the app supports the retail channels and additionally offers services and additional resources to consumers after a sale has been made. With Mammut Connect, Mammut is the first outdoor brand to use NFC technology to drive an experience-based concept.
NFC-Connected Outerwear
The Mammut Connect Range Connects Customers to Warranties, Hashtags & More
Trend Themes
1. Nfc-connected Products - Using NFC technology to connect products to apps provides an opportunity to offer additional services and resources to consumers after a sale has been made.
2. Experience-driven Technology - Integrating technology into products to drive a better experience for consumers provides an opportunity for brands to differentiate themselves from competitors.
3. Seamless Customer Engagement - Using NFC technology to provide customers with a seamless way to engage with a brand after a purchase creates an opportunity to build stronger brand loyalty.
Industry Implications
1. Outdoor Apparel - Integrating NFC technology into outdoor apparel provides an opportunity to offer consumers additional resources such as warranty extensions and feedback sharing.
2. Consumer Electronics - Using NFC technology to connect consumer electronics with apps can provide a more seamless and convenient way for consumers to interact with their devices.
3. Home Appliances - Integrating NFC technology into home appliances provides an opportunity for consumers to interact with their appliances in new and innovative ways, such as receiving maintenance reminders or accessing user manuals.