Cellular agriculture has certainly been a topic of interest for many companies as entrepreneurs look to it as being a budding market for the future—the mammoth steaks by Mammuty might be offering an insight into how creative competitors are getting in this industry. This company is after the 4 billion US luxury meat market, which is overflowing with buffalo, alligator, and ostrich.
Mammuty is a biotech startup and in 2019, it closed $100M Series A, testifying to its popularity and its commercial potential. Aside from mammoth steaks, the company wants to develop cell-based meats of extinct animals in general. It plans to do so through "a proprietary combination of CRISPR, stem cell engineering, and DNA reconstruction technology."
The company has announced that it already has struck deals with Costco and another frozen food manufacturer.
Lab-Based Mammoth Steaks
Mammuty are Aiming to Give You a Taste of Extinct Animals
Trend Themes
1. Cell-based Meat - The growing interest in the cellular agriculture market offers many disruptive innovation opportunities for businesses looking to develop meat alternatives.
2. Biotech Startups - The success of Mammuty's $100M Series A funding round highlights the potential for disruptive innovation and investment in biotech startups.
3. Extinct Animal Products - The unique offering of cell-based meats of extinct animals provides a disruptive innovation opportunity for businesses looking to tap into the luxury meat market.
Industry Implications
1. Food Industry - The food industry has the potential to be disrupted by the emerging cellular agriculture market.
2. Biotechnology Industry - The biotechnology industry has the potential to be disrupted by the development of new technology and cell-based meat production.
3. Luxury Goods Industry - The luxury goods industry has the potential to be disrupted by the unconventional offering of cell-based meat of extinct animals.