There are many brands with products inspired by Ayurveda—a system of traditional medicine—but Malavara is setting itself apart as a new beauty brand that focuses on "Ayurveda, hacked." As the brand describes, its products "supercharge time-honored Ayurvedic rituals with exceptional natural ingredients that are sustainably sourced."
Malavara's debut hair care product, the Ultra Luxuriant Hair Elixir, was developed in partnership with organic chemists as a pre-shampoo formula that helps to reduce damage and breakage. The formula helps to stimulate the circulation of blood and nourish the roots of the hair with ingredients like phytonutrient-rich basil root.
Some of the other key ingredients that can be found in the hair product formula include alma, brahmi, bhringraj and vetiver, plus coconut, almond, moringa and sesame oils.
Ayurvedic Hair Elixirs
Malavara's Ultra Luxuriant Hair Elixir Boosts Circulation with Basil Root
Trend Themes
1. Ayurvedic-inspired Beauty Brands - Opportunity for beauty brands to create products that blend traditional Ayurvedic practices with natural ingredients for enhanced results.
2. Pre-shampoo Hair Care - Opportunity for hair care brands to innovate with pre-shampoo formulas that nourish and protect hair before cleansing.
3. Sustainable Sourcing of Natural Ingredients - Opportunity for brands to prioritize the sustainable sourcing of natural ingredients for their Ayurvedic-inspired products.
Industry Implications
1. Beauty - Disruptive innovation opportunity for beauty brands to create Ayurvedic-inspired products that offer unique benefits to consumers.
2. Hair Care - Disruptive innovation opportunity for hair care brands to develop pre-shampoo formulas that provide targeted nourishment and protection for the hair.
3. Natural Ingredients - Disruptive innovation opportunity for brands in the natural ingredients industry to supply sustainable and high-quality ingredients for Ayurvedic-inspired beauty products.