The Mahiki Coconut branding design by Design Bridge is filled with tropical fun.
The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s Tiki roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand."
The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience.
Implications - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products.
Beach Bright Bottles
The Mahiki Coconut Branding Labels are Cheery and True to Hawaii
Trend Themes
1. Tropical-themed Packaging - Companies can create unique and standout packaging designs by incorporating tropical themes and colors, inspired by places like Hawaii.
2. Vintage-inspired Branding - Vintage design elements like Hawaiian shirts can be incorporated into branding to give a playful and nostalgic feel to products.
3. Eclectic Branding - Creating a brand identity that is both playful and eclectic can help products stand out from the competition on the shelf.
Industry Implications
1. Beverage - Incorporating creative and unique branding and packaging designs can help beverages, like the Mahiki Coconut drink, stand out on store shelves and encourage consumers to try something new.
2. Consumer Goods - Innovative and playful branding and packaging designs can help consumer goods companies create a memorable impression on consumers and increase brand loyalty.
3. Hospitality - Hotels and resorts can use branding and packaging designs, inspired by tropical locations, to create a fun and memorable guest experience through unique in-room amenities and other offerings.