For years, ice cream lovers have been flocking to the Magnum Pleasure Store to enjoy sweet treats—and now, being entertained by the brand is as simple as logging into Snapchat and playing the Magnum Pleasure Fair game. The all-new social media experience offers a digital way to experience the Magnum pop-up store.
The augmented reality game challenges players to capture as many limited-edition LookBook Magnums as they possibly can before time runs out and chocolate bubbles fill the screen of their mobile device. Those who want to experience the playful activities of the Magnum Pleasure Fair will be able to access the game on Snapchat by scanning a unique Snapcode.
As well as supporting the Magnum Pleasure Store pop-up in its seventh year, this game also brings the brand's Never Stop Playing campaign to life.
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
Trend Themes
1. Augmented Reality Gaming - Developing innovative augmented reality games can enhance brand experiences and engage users in new and exciting ways.
2. Digital Experiences - Creating interactive and immersive digital experiences can attract a wider audience and provide unique brand interactions.
3. Snapchat Marketing - Leveraging Snapchat's large user base and interactive features can help businesses effectively reach and engage with their target audience.
Industry Implications
1. Ice Cream - The ice cream industry can explore augmented reality gaming to create interactive campaigns and enhance the overall brand experience for customers.
2. Social Media - Social media platforms, like Snapchat, can provide marketing opportunities for businesses to create interactive games and promotions to engage users.
3. Retail - Retailers can embrace digital experiences, such as augmented reality gaming, to attract customers and provide unique brand interactions both online and offline.