A growing number of retailers are turning to artificial intelligence technology as a means of boosting engagement and sales—in light of this, magia.ai recently launched its own Cognitive Selling Platform to help retailers create "human-like selling interactions on any digital channel."
These autonomous retail bots can be integrated into webpages, social media, messaging services and in-store displays alike, giving consumers the chance to effortlessly learn more about a product using natural, conversational language.
The first Virtual Sales Assistant to be launched by magia.ai is for the sale of wine. Consumers may interact with the magia Virtual Sommelier to inquire about a product's origins, taste profile, suggested pairings, price and more, by asking natural, yet complex questions like: "Can I get a Napa Red 2013 for $100?"
Autonomous Retail Platforms
magia.ai Creates Natural Sales Experiences with AI Technology
Trend Themes
1. Artificial Intelligence in Retail - Opportunity for retailers to leverage AI technology to enhance engagement and sales by providing natural and conversational interactions with customers.
2. Cognitive Selling Platform - Emerging trend of using cognitive selling platforms to create human-like selling interactions on various digital channels, offering a seamless and personalized shopping experience.
3. Virtual Sales Assistants - Growing demand for virtual sales assistants that allow customers to interact and obtain detailed information about products using natural language, leading to increased customer satisfaction and product understanding.
Industry Implications
1. Retail - Retailers have the opportunity to implement autonomous retail platforms powered by AI technology, enhancing customer engagement and driving sales.
2. E-commerce - E-commerce platforms can utilize cognitive selling platforms to provide personalized and conversational product recommendations, creating a more engaging online shopping experience.
3. Hospitality - Hospitality businesses, such as wineries, can benefit from virtual sales assistants that provide detailed product information and recommendations, improving customer experience and increasing sales.