“Made in Transit†is a new packaging concept where food production and distribution go hand in hand. 'Made in Transit' proposes to shift the paradigm from preserving freshness to enabling growth along the way, a shift from 'best before' to 'ready by' for perishable goods. Growing food during the distribution chain would mean the produce is ready for harvesting at arrival at the consumer's home.
The concept is applied to a new system of mushroom cultivation embedded within the distribution network, shifting the role of distribution from slowing down the process of post-harvest deterioration to enabling growth and involving the consumer to harvest at the point of consumption.
The burning question of course is which commodities will benefit from the Made in Transit concept. At the moment the (agricultural) University of Wageningen/Holland is chomping at the bit to develop this process further with the initiator of the concept Agata Jaworska.
In the dog-eat-dog world of Dutch mushroom farming, magically transforming freight trucks into (let's just be naïve) organic mobile farms, eliminating the need for independent growing spaces and (ahem) labour, is nothing short of a paradigm shift.
Made in Transit Produce
Growing Food On-the-Way
Trend Themes
1. Made in Transit Concept - The new packaging concept proposes to shift the paradigm from preserving freshness to enabling growth along the way for perishable goods, opening up opportunities for new distribution and production methods.
2. Mobile Farming - Transforming freight trucks into mobile farms could solve the problem of independent growing spaces and labor, creating opportunities for cost-effective and sustainable farming practices.
3. On-demand Production - Enabling growth along the way means that fresh produce would be ready for harvesting at arrival, leading to opportunities for on-demand production and personalized agriculture.
Industry Implications
1. Agriculture - The Made in Transit concept could revolutionize the agricultural industry with its new packaging and mobile farming methods.
2. Transportation and Logistics - The concept of growing food during the distribution chain opens up new opportunities for transportation and logistics companies to create sustainable and efficient distribution networks.
3. Food and Beverage - The on-demand production made possible by the Made in Transit concept could disrupt the traditional food and beverage industry and lead to new personalized approaches to production and consumption.