Lyve is a photo-organizing app that launched in fall 2014 that is attempting to reposition itself in the market thanks to a savvy, potentially disruptive feature. The Lyve app now has a 'Mix' feature, which allows users to pool and share images within private or public folders based on a shared location. Lyve creates one-kilometer "geofences" that serve as the geographical barriers of the Mix, which would be particularly useful for a family event where everyone is taking their own photos on smartphones.
Using "geofences" to place geographical barriers around the Mixes, which can be password-protected and to which individuals can invite other users. A unique feature of the app is a page where one can view all of the Mixes currently being curated around them.
Location-Based Photo Apps
The New Mixes Feature Enables Photo-sharing Based on Geographical Area
Trend Themes
1. Geographic-driven Photo Sharing - The trend of using geofences to enable photo-sharing based on shared locations provides opportunities for disruptive innovation in the photo organization and social networking industries.
2. Location-based Social Networking - The trend of location-based photo apps creating mix features for sharing images within private or public folders based on geographical areas opens up opportunities for disruptive innovation in the social networking and mobile app development industries.
3. Geofencing Technology - The trend of using geofences as geographical barriers for photo-sharing creates opportunities for disruptive innovation in the location technology and privacy management industries.
Industry Implications
1. Photo Organization - The utilization of geofences to organize and share photos based on location presents disruptive innovation opportunities in the photo organization industry.
2. Social Networking - The implementation of geofence-based mix features in location-based photo apps offers disruptive innovation opportunities in the social networking industry.
3. Mobile App Development - The integration of geofencing technology into photo apps for location-based image sharing creates disruptive innovation opportunities in the mobile app development industry.