size? is in the midst of creating its Alternative Pack and recently unveils the second of the three exclusive designs with adidas, spotlighting the LXCON '94 sneakers. The shoes are inspired by a Vietnam jungle marathon, translating the theme through the construction and color palette.
The uppers are complete with forest green and black along with some accenting hues of coral. size? states, "runners who embark on the Vietnam Jungle Marathon traverse through the scenic Pu Luong Nature Reserve which homes, ancient jungle, soaring limestone peaks, breath-taking waterfalls, rivers and vibrant rice paddy fields where life has thrived for generations." The uppers are constructed from suede materials for a smooth finish with the branding stripes in black and pops of yellow to round it all out.
Vietnam-Inspired Trail Sneakers
size? and adidas Create a New LXCON '94 Inspired by the Jungle
Trend Themes
1. Vietnam-inspired Trail Sneakers - Opportunity for footwear brands to create trail sneakers inspired by natural landscapes and cultural events.
2. Alternative Pack Sneaker Design Collaboration - Increasing collaboration between fashion retailers and sneaker brands to create exclusive designs inspired by unique themes.
3. Nature-inspired Color Palettes - Growing trend of incorporating natural and earthy color palettes in footwear design.
Industry Implications
1. Footwear - Opportunity for the footwear industry to tap into the growing demand for trail sneakers and nature-inspired designs.
2. Fashion Retail - Opportunity for fashion retailers to collaborate with sneaker brands and offer exclusive designs inspired by cultural events and natural landscapes.
3. Outdoor Sports and Recreation - Opportunity for outdoor sports and recreation industry to cater to the growing trend of Vietnam-inspired marathon events and provide specialized products.