Lupchka is a concept popsicle brand that had its packaging designed by the creative agency De Biro, which is based in Ljubljana, Slovenia.
The popsicle and ice cream brand offers packaging and branding that is highly distinct from those most often offered on the market, as the agency opted to create a brand identity that was much more contemporary and sophisticated than it was playful. The popsicles come in cardboard cylinders and feature simple labeling, with colors reflecting the various flavors the packaging contains.
To add an even more unique feature to the Lupchka products, the creative agency used a glow in the dark ink coloring that enhances the consumption experience on warm summer nights. As a result, this brand is able to serve as the perfect adult version of the popular popsicle treat.
Sophisticated Popsicle Concepts
Lupchka Was Designed to Differ from Standard Ice Cream Packaging
Trend Themes
1. Sophisticated Packaging - The trend towards sophisticated and contemporary packaging designs for food products presents an opportunity for companies to differentiate themselves from competitors.
2. Distinct Branding - Brands that offer unique and highly distinct branding strategies have the potential to attract a niche audience and stand out in crowded markets.
3. Enhanced Consumption Experience - Integrating unique features or enhancements into products, such as glow in the dark packaging, can enhance the overall consumer experience and create a memorable impression.
Industry Implications
1. Food Packaging - Food packaging companies can tap into the trend of sophisticated packaging to offer innovative and visually appealing designs.
2. Frozen Treats - The frozen treats industry can leverage distinctive branding strategies to attract adult consumers and create a premium image for their products.
3. Creative Agencies - Creative agencies specializing in branding and packaging design have an opportunity to offer unique and contemporary solutions to companies in the food and beverage sector.