lululemon and Barry's Bootcamp teamed up to create a line of athleisure clothing and accessories called Stronger as One that takes inspiration from the fitness chain's iconic Red Room. Naturally, the 30-piece collaborative clothing collection is full of bold red styles like sports bras and tights. The apparel for training is packed with functional features for added airflow, coverage, support and storage of small valuables. The lululemon x Barry's Stronger as One Tight 28" boasts a comfortable high-rise design that's said to have been "engineered to feel like a comfortable embrace."
The activewear range also includes lightweight carryalls and hats to support the journey to and from high-intensity cardio and weight training sessions. These new styles can be found at all Barry's Bootcamp studios, as well as lululemon retail stores and online.
High-Intensity Training Apparel
lululemon and Barry's Bootcamp Collaborated on 'Stronger as One'
Trend Themes
1. High-intensity Training Apparel - Collaborations between fitness studios and athletic apparel brands to create high-intensity training apparel lines.
2. Functional Fitness Clothing - Innovation in workout clothing designed with practical features for comfort, coverage, and storage of small valuables during intense workouts.
3. Athleisure Fashion - Trend towards fashionable athletic wear that can be worn outside the gym.
Industry Implications
1. Athletic Apparel Industry - Industry leaders in athletic apparel and fashion, such as lululemon, are collaborating with fitness studios and trainers to innovate workout clothing lines.
2. Fitness Studio Industry - Fitness studios and gyms are partnering with athletic apparel brands to create unique, effective, and stylish training apparel for their clients.
3. Online Retail Industry - Online retailers are experiencing a surge in sales of athleisure wear, driven by the trend of wearing athletic clothes outside of the gym for everyday wear.