Design Happy of the UK took up the challenge to reinvent the branding of a low-sugar jam. This was a product line with incredible selling potential, comprising "the healthier spreads" as alternatives to your sweet marmalades, Nutellas and more. The look just needed a bit of a boost.
The creative agency took the colorful stripes and the adorable button icon and brought them into a much bolder, juicier design, capable of jumping out from the supermarket shelf. Indeed, the new large letters, simplified patterns and prominently placed "83% less sugar" earned JimJams low-sugar jams and chocolate spreads competitive sales in shops across the country. Without changing the recipe, the company has also been proud to be recognized with awards, celebrating the quality and healthy features of these scrumptious toast toppers.
Wholesome Spread Packaging
This Low-Sugar Jam Brand Redesigned for a Family-Friendly and Fun Look
Trend Themes
1. Colorful Packaging - There is an opportunity to disrupt the packaging industry by introducing vibrant and eye-catching designs that stand out on supermarket shelves.
2. Healthier Alternatives - The trend of developing low-sugar and healthier spreads presents an opportunity for innovation in the food industry to cater to consumer demand for healthier options.
3. Transparent Product Claims - The use of prominently placed claims, such as '83% less sugar,' provides an opportunity to disrupt the labeling and packaging industry by increasing transparency and trust among consumers.
Industry Implications
1. Packaging - Innovations in packaging design can help brands differentiate their products and capture consumer attention in a crowded marketplace.
2. Food - Developing and promoting low-sugar and healthier food options presents a disruptive opportunity within the food industry to meet changing consumer preferences.
3. Labeling - Improving product labeling to provide clear and accurate information about ingredients and nutritional content can disrupt the labeling industry and enhance consumer trust.