During quarantine, many people have discovered or rediscovered their love of baking by making everything from banana bread studded with chocolate chips and classic chocolate chip cookies—and during this time, Lily's Sweets saw an increased demand for its low-sugar baking chips. According to the brand, there was a 25% increase in sales of its Dark Chocolate Baking Chips over a four-week period. Now, Lily's is introducing even more variety with two new kinds of baking chips to help people add more variety and low-sugar sweetness to their baked creations.
The all-new Chocolate Salted Caramel Flavor Baking Chips and the smooth White Chocolate Style Baking Chips boast a gram of sugar or less per serving, and are made with non-GMO, gluten-free ingredients, as always.
Low-Sugar Baking Chips
Lily's New Baking Chips Boast Less Than a Gram of Sugar Per Serving
Trend Themes
1. Low-sugar Baking Products - Brands can create low-sugar alternatives to baking staples to cater to health-conscious consumers.
2. Gluten-free Baking Products - Companies can tap into the growing popularity of gluten-free diets by creating baking ingredients and products that cater to these consumers' needs.
3. Plant-based Baking Products - There is an opportunity for brands to create more plant-based baking ingredients and products to cater to vegan and environmentally conscious consumers.
Industry Implications
1. Food and Beverage Industry - Brands in the food and beverage industry can pivot to produce healthier, low-sugar alternatives for baking staples to cater to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can tap into the growing demand for low-sugar, gluten-free, and plant-based baking products and create products to cater to these consumers' needs.
3. Retail Industry - Retailers can capitalize on the popularity of low-sugar and gluten-free baking products by offering a wider variety of these products in-store and online.