Damien Frost's photography works to capture a different aspect of London nightlife by focusing in on subjects from the underground club scene.
The project, called 'Night Flowers,' shows vibrant bearded drag queens, drag kings, sexual fantasies, eerie Gothic costume designs and more, making his content a true expression of self and liberation. By capturing real people in the underground London nightlife scene, Damien Frost exposes how people represent themselves in a place they feel free.
The elaborate costumes of the subjects work to show their individuality, with each dramatically different from the next. The photographer combines his work in a book titled 'Night Flowers: from avant-drag to extreme haute-couture,' which was released by Merrell Publishers.
Underground Nightlife Photography
This Project Captures the Liberated London Nightlife Scene
Trend Themes
1. Underground Nightlife Culture - Exploring the underground nightlife culture in cities around the world presents an opportunity for businesses to understand and cater to an audience seeking self-expression and liberation.
2. Alternative Fashion Trends - The growing popularity of underground nightlife photography and its focus on unique costume designs offers a potential opportunity for fashion industries to tap into and produce alternative fashion trends.
3. Diversity and Inclusion in Nightlife - The diversity of subjects depicted in underground nightlife photography presents an opportunity for businesses to promote diversity and inclusion in the nightlife industry through events, products, and services.
Industry Implications
1. Nightlife and Events - The success of underground nightlife culture and its increasing popularity presents disruptive innovation opportunities for the nightlife and events industry to create unique and inclusive experiences.
2. Fashion and Costume Design - The alternative fashion trends showcased in underground nightlife photography offer a platform for the fashion and costume design industry to create new and unique products and clothing lines.
3. Marketing and Advertising - The underground nightlife culture provides a new market for businesses to target their marketing and advertising campaigns towards, promoting inclusivity and self-expression.