LOHA has come up with a new billboard design in LA called the Sunset Billboard 8535. The new look optimizes the space far better than traditional designs, and ensures that people driving by can easily see the ad instead of having to struggle and strain their eyes.
The billboard has a wishbone-like shape, allowing the ads on either side to be positioned in a way that faces the street on an angle. Certain steps were taken to ensure that even the coloring was well thought-out, done in a blue hue that stands out against the surrounding environment. Moreover, the material used is sturdy and will withstand high winds and any other elements to hit this section of LA. Photo Credits: designboom, loharchitects
Wishbone-Shaped Billboards
LOHA Builds the Sunset Billboard 8535 in LA
Trend Themes
1. Wishbone-shaped Billboards - The innovative billboard design optimizes ad space and makes it easier for drivers to see the ads clearly, creating an opportunity for disrupting traditional advertising
2. Angle-positioned Ads - Positioning ads at an angle in a wishbone shape creates an opportunity for a new advertising paradigm, allowing for more effective advertising that increases consumer engagement
3. Sturdy, Weather-resistant Materials - Developing billboards with sturdy and weather-resistant materials creates opportunities for new billboard designs that can withstand harsh environmental conditions
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can benefit from adopting innovative billboard designs using new materials and optimizing ad space
2. Architecture/engineering - Architects and engineers can develop new designs for billboards that are optimized for ad space and utilize new materials, creating new business opportunities in the industry
3. Marketing - Marketers can explore new ways of advertising using innovative billboard designs that position ads at an angle and use sturdy materials to attract more customers