The Living the Kors Life campaign appeals to the average woman by doing away with leggy models in order to embrace the beauties working for the brand. It will follow three Michael Kors employees as they are turned into fashion muses. This isn't a one time deal, either. Each season, three new staff members will have their time to shine.
Showcasing the wearability of the the brand’s collections, the Living the Kors Life campaign hopes to connect with the everyday woman on a more personal and relatable level. Hosted on Destination Kors, it will be promoted on the brand's Facebook, Twitter and YouTube accounts. About more than the clothes, the videos will highlight the employees personalities as well.
Employee-Modeling Fashion Campaigns
Living the Kors Life Turns 3 Staff Members into Style Muses
Trend Themes
1. Employee Modeling Campaigns - More brands may follow Michael Kors’ approach in turning employees into style muses, to create more relatable and personal stories around the brand.
2. Wearability-focused Advertisement Campaigns - Brands could focus on showcasing the practicality and wearability of their collections to connect more with the everyday consumers.
3. Employee-driven Content Creation - The trend towards authenticity and relatability in branding could lead to more employee-driven campaigns and content creation.
Industry Implications
1. Fashion - The fashion industry, in particular, could benefit from depicting realistic body types and connect with consumers on a more personal level through employee modeling campaigns.
2. Marketing and Advertising - Marketing and advertising industries could consider relatable and authentic campaigns as a new approach to capturing consumers' attention.
3. Retail - The retail sector could use employee-driven campaigns and content to showcase the practicality and wearability of their products.