Comcast's Xfinity Share app was launched as a platform for its customers to share livestream video content on the X1 Entertainment Operating System. The ability to create and share content from the mobile app is just part of what makes this new app so impressive—as the content is captured, Comcast customers are then able to direct the broadcast to a TV for a better viewing experience.
The app was designed so that people could share special moments in real-time. Comcast remarks: "Now a grandmother in San Francisco can watch along on her TV at the exact moment her grandson in Philadelphia blows out his birthday candles."
With the emergence of apps like Periscope and Meerkat ushering in a new way to share with friends, family and social media followers, livestreaming is presiding over photos and videos.
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
Trend Themes
1. Livestreaming Apps - Opportunity for companies to develop branded livestreaming apps that allow users to share real-time content with a better viewing experience on TV.
2. Real-time Content Sharing - Disruptive innovation opportunity for businesses to create platforms that enable users to share special moments in real-time with their friends and family.
3. Shift From Photos and Videos - Opportunity for businesses to adapt to the growing trend of livestreaming, which is becoming more popular than traditional photo and video sharing.
Industry Implications
1. Telecommunications - Telecom companies can leverage branded livestreaming apps to enhance customer experience and engagement.
2. Media and Entertainment - Opportunity for media and entertainment companies to create livestreaming platforms that offer a better viewing experience on TVs.
3. Social Media - Social media platforms can embrace the trend of real-time content sharing by integrating livestreaming features into their apps.