To promote its featured family-friendly JetBlue Vacations, JetBlue set up a tiny travel agency called 'Little Tickets' and invited kids to do all the planning for a fun getaway.
As part of the stunt, JetBlue invited 10 real kids to the store and gave them the power to plan and pay for a fun-filled family-friendly vacation with Little Tickets. While some kids picked Albany, New York as their must-see destination, others opted for the Barbados for the exciting possibility of going hunting for pirate's treasure.
The small-scale Little Tickets shop featured an entirely kid-sized environment, which was meant to illustrate the control given to kids to treat their families to a special getaway. As JetBlue notes: "Today’s families are busier than ever, and no one knows how hard parents work more than their kids. That’s why we offered vacations at prices kids could afford."
Kid-Sized Travel Agencies
JetBlue's 'Little Tickets' Has Kids Plan and Pay for Family Getaways
Trend Themes
1. Kid-centric Travel Experiences - Creating travel experiences specifically designed for kids by giving them control and decision-making power.
2. Family-focused Marketing - Engaging families by involving children in the planning and decision-making process.
3. Affordable Family Vacations - Offering vacation packages at prices that kids can afford, catering to the needs of busy families.
Industry Implications
1. Travel and Tourism - Creating kid-friendly travel experiences and marketing campaigns that cater to the needs of families.
2. Hospitality - Designing family-friendly accommodations and services to provide memorable experiences for children.
3. Marketing and Advertising - Developing innovative marketing strategies that involve children in decision-making processes to engage families.