jetBlue Airways is promising something that everyone craves for on a flight: more leg room, more comfort and an all-around more enjoyable travel experience. With phrases like "Suits are people too," and "Someone has to stand up for tall people," these jetBlue print ads will make you chuckle and think twice about booking a flight with anyone else.
jetBlue's strong branding in this campaign also adds a lot of impact to their message. The colorful and minimal pictures add to the overall theme of their campaign.
Super Comfort Airplanes
jetBlue Offers Maximum Comfort (Even for Tall People)
Trend Themes
1. Comfortable Airline Experience - The airline industry can disrupt the status quo by offering more comfortable and enjoyable flying experiences through innovations in seating design and amenities.
2. Tall-friendly Travel - Airlines can cater to tall travelers by providing increased leg room and other amenities, creating new opportunities for differentiation in a crowded market.
3. Branding Through Humor - Companies in the travel industry can use humor to create a strong brand image and differentiate themselves from competitors.
Industry Implications
1. Airlines - Airlines can innovate by investing in new seating designs and amenities to provide more comfortable and enjoyable travel experiences.
2. Travel - The travel industry can disrupt the status quo by prioritizing comfort and amenities to create new opportunities for differentiation.
3. Advertising and Marketing - Companies in the advertising and marketing space can help travel industry businesses create strong brand identities that stand out in a crowded market, potentially incorporating humor into campaigns to create a more relatable message.