The company who created this new fruit-flavoured herbal drink called ‘Liquid Smoking’ claims that it will deliver the same fix for smokers as they get from their cigarettes.
Apparently, the drink provides an instant high, followed by a ‘euphoric calming feeling’.
The drink does not contain any nicotine, it is made from a potent mix of roots from South African plants.
United Drinks and Beauty Corporation, the Dutch supplier of the drink, hopes to have the product sold in bars as a mixer for spirits.
Drinks to Satisfy Cigarette Cravings
'Liquid Smoking'
Trend Themes
1. Nicotine-free Smoking Alternatives - The development of nicotine-free herbal drinks opens up opportunities for the creation of innovative products that can satisfy cigarette cravings without the harmful effects of nicotine.
2. Functional Beverages for Mood Enhancement - The introduction of drinks like 'Liquid Smoking' that claim to provide an instant high and calming feeling showcases the potential for functional beverages to target specific moods and emotions.
3. Exploring Natural Ingredients for Beverage Formulations - The use of roots from South African plants in 'Liquid Smoking' highlights the trend towards finding unique and natural ingredients for innovative beverage formulations.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the demand for nicotine-free smoking alternatives by developing new and innovative herbal drink products.
2. Bar and Hospitality - Bars and hospitality establishments can benefit from offering 'Liquid Smoking' as a mixer for spirits, providing a unique and enticing option for customers.
3. Health and Wellness - The development of functional beverages for mood enhancement can create new opportunities within the health and wellness industry, catering to consumers looking for alternative ways to balance their emotions.