To showcase its nourishing collection of Lip Oils in a fun way that encourages discovery, Clarins consulted MW Luxury Packaging for the development of an interactive lip product packaging set.
The Clarins Lip Oils are packaged in the Lip Oil Kaleidoscope Wheel, which takes inspiration from the spinning wheels that can often be found on game shows. Once the box is opened up, it reveals the seven Lip Oils, set against backgrounds of corresponding glossy colors. The lid of the box encourages consumers to "Spin to find your match," and try out the product that lands next to the box's built-in pointer. As the box also includes a built-in mirror, the lip product packaging encourages instant try-on and experimentation.
Across the cosmetics industry, companies are embracing playful packages styled like pinball machines and storybooks to elicit a sense of nostalgia.
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
Trend Themes
1. Interactive Packaging - The use of interactive packaging, such as the Clarins Lip Oil Kaleidoscope Wheel, allows for a more engaging and memorable customer experience.
2. Nostalgic Packaging - Cosmetics companies are tapping into nostalgia by incorporating elements like pinball machines and storybooks into their packaging designs.
3. Instant Try-on - Incorporating built-in mirrors and interactive features in lip product packaging encourages consumers to try the products immediately and experiment with different shades.
Industry Implications
1. Cosmetics - The cosmetics industry is leveraging interactive and nostalgic packaging trends to create unique and memorable product experiences.
2. Packaging - Innovative packaging solutions like interactive lip product sets provide opportunities for companies in the packaging industry to offer creative and engaging designs.
3. Retail - Retailers can benefit from the use of interactive packaging trends to attract customers and provide them with a fun and memorable shopping experience.