Moleskine helps Coca-Cola celebrate its 100th milestone anniversary with this limited edition notebook. The Cola-honoring notebook is the result of a collaborative effort between designers, illustrators and artists who have previously conceived similar products.
As part of Moleskine's 'Mash-Up' project, this limited edition notebook features abstract images and designs that revolve around the iconic beverage brand. The use of a purely black, red and white color scheme is extremely evident in the overall styling.
Each design is inspired by Coca-Cola's iconic glass bottle. For example, designer Tom Farrell created the Sipping notebook, which signifies and icy cold bottle of Coca-Cola. Another notebook features Coca-Cola red lips all over it. In addition to these unique designs, a video has been created to captivate the Mash-Up project's progress and thought process.
Cola-Honoring Notebooks
This Limited Edition Notebook Celebrates Coca-Cola's 100th Anniversary
Trend Themes
1. Limited Edition Products - There is a growing trend in offering limited edition products, like Moleskine's Cola-honoring notebook, to create excitement and exclusivity for consumers.
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3. Iconic Brand Celebrations - Companies are capitalizing on milestone anniversaries or special occasions to create limited edition products, like Moleskine's collaboration with Coca-Cola for their 100th anniversary.
Industry Implications
1. Stationery - The stationery industry can leverage branded collaborations and limited edition products to attract both collectors and fans of specific brands.
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