There is definitely a well-planned aesthetic for Beauty Bakerie's brand new line of skincare formulations and this lightweight hydrating cream is just one example. The brand, which usually specializes in playful cosmetic offerings, recently did a move toward the skincare sector. Founded and led by Cashmere Nicole—a breast cancer survivor, mom, and kindness advocate—Beauty Bakerie was envisioned to "redefine the role that beauty can, and should, play in our lives."
Titled the 'Better Half My Creamer,' the product's packaging is reminiscent of coffee creamers. In addition to Beauty Bakerie's well-planned branding strategy, the lightweight hydrating cream is quite functional. Powered by Cocoa Butter, Niacinamide, Sodium Hyaluronate, and other ingredients, this formulation nourishes and hydrates one's skin. The Better Half My Creamer is vegan, gluten-free, and cruelty-free.
Lightweight Hydrating Creams
Beauty Bakerie Just Released the Better Half My Creamer
Trend Themes
1. Skincare Playfulness - Beauty brands are increasingly creating playful and fun skincare products to attract a younger demographic.
2. Crossover Beauty Offerings - More cosmetic brands are expanding into the skincare sector as beauty consumers prioritize skin health.
3. Clean Beauty Credentials - Skincare products with clean and inclusive formulations are becoming increasingly important to consumers.
Industry Implications
1. Beauty - Beauty brands across the board are expanding their skincare offerings to satisfy growing consumer interest.
2. Healthcare - The rise of clean beauty credentials and health-consciousness in the beauty industry may lead to more healthcare companies expanding into skincare.
3. Food & Beverage - The concept of 'food for your skin' with ingredients like cocoa butter may lead to more food & beverage companies diversifying into skincare offerings.