Converse has released new lightweight heeled sneakers called the Chuck 70 De Luxe Heel. The sneakers are a unique iteration of its classic Chuck 70 sneaker model. The apparent difference is that this new sneaker has added significant high heels beneath the sole.
The sneakers are made of a standard lightweight structure. They consist of iconic black and egret colorways designed to be easily adaptable. Each pair has a cotton twill upper with solid durability and OrthoLite cushioning at the sole for extra comfort. The more oversized exclusive delivers texture with a better grip. The heel is much taller, while the rest of the sneaker resembles the Chuck 70's design model with a longer white midsole. The sneakers are currently available for $120.
Lightweight Heeled Sneakers
Converse Released the Chuck 70 De Luxe Heel
Trend Themes
1. Lightweight Heeled Sneakers - The rise of lightweight heeled sneakers presents a disruptive innovation opportunity for companies to merge comfort and style in footwear.
2. Revamped Classic Sneaker Models - The release of Converse's Chuck 70 De Luxe Heel suggests a growing trend of companies revamping their classic sneaker models to create unique products.
3. High-heeled Sneakers - The emergence of high-heeled sneakers offers a disruptive innovation opportunity for companies to tap into the market of consumers who desire both comfort and height in footwear.
Industry Implications
1. Fashion - The fashion industry must adapt to the growing demand for comfort and style in footwear, notably through the production of lightweight heeled sneakers.
2. Athletic Footwear - Companies in the athletic footwear industry can integrate the comfort and support of athletic shoes with the style and height of high heels to create a new category of footwear.
3. E-commerce - The emergence of unique sneaker models like Converse's Chuck 70 De Luxe Heel highlights the opportunities for e-commerce industry players to showcase and sell such products to wider audiences.