Most appropriately, the beer packaging for Lighthouse Brewing Company has a nautical theme. Located in Victoria, Canada, the brewery commissioned Saint Bernadine Mission Communications Inc. and Blended Agency to create the colorful packaging seen in the House Series of craft beers.
The bold patterns differentiate each kind of beer, which all have witty names as well. The Lighthouse Brewing logo (an illustrated light house) can also be seen splashed across the cans and bottles on a oval white background. From Race Rocks ale to the Irish Style Keepers Stout, the brews each have their own sea-inspired pattern, like horizontal blue and white stripes, black and white diagonal stripes and red and white diamonds for the extra special bitter Beacon ESB.
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
Trend Themes
1. Nautical-themed Branding - There is an opportunity for other alcohol brands to adopt a nautical or marine-related theme for their packaging and branding to appeal to consumers who appreciate coastal or maritime culture.
2. Differentiated Beer Packaging - There is potential for craft beer brewers to explore bold and distinctive packaging and labeling that stands out on store shelves and adds a playful touch to their brand identity.
3. Illustrated Beer Logos - There is an opportunity for breweries to develop fun and creative illustrated logos that reflect the personality and character of their brand, helping to attract consumers who value unique and interesting products.
Industry Implications
1. Alcohol & Beverage - Alcohol brands can leverage creative packaging and branding that aligns with specific themes or cultures to differentiate themselves in a crowded market and appeal to a particular demographic.
2. Craft Beer - Craft beer brewers can experiment with packaging and labeling that reflects their brand personality and values, and differentiates them from larger beer brands in a competitive market.
3. Design & Graphics - Designers and graphic artists can collaborate with businesses to create innovative and playful packaging and branding that captures the essence of a brand and appeals to consumers.