The Lidskae Brewery Master Collection Series consists of two beers including the new IPA and Ginger ale, which are both packaged in such a way to make them a simple yet modern option to enjoy. The beers are branded with a distinct focus on font and shade in order to help draw in a younger consumer demographic who might not otherwise feel connect to the branding in place with the brewery's other options.
The Lidskae Brewery Master Collection Series branding is the design work of DDH Branding Consultancy and utilizes a warm orange for the Ginger Ale and a mellow green for the IPA. This conveys the taste profile to the consumer, while the font helps to highlight the straight-forward approach that is intended to catch the eye of Millennials.
Millennial-Focused Beer Branding
The Lidskae Brewery Master Collection Includes IPA and Ginger Ale
Trend Themes
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Industry Implications
1. Brewing - Disruptive innovation opportunity: Introduce innovative beer flavors and packaging designs to cater to evolving consumer preferences.
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