Artisan chip producer Fairfields Farm is moving beyond potatoes with its new Lentil Lites range. The new crisps are designed to serve as a better-for-you snack option that will appeal to health-conscious consumers.
The new Lentil Lites are gluten-free chips made from pulses and other all-natural ingredients instead of potatoes. Unlike ordinary chips, the lentil-based crisps are low in fat and low in calories. Despite the more nutritious recipe, the chips still pack a powerful burst of flavor with variants ranging from Blue Cheese to Jalapeño Chilli & Lime.
As consumers continue to demand better-for you alternatives to their favorite snack foods, the new Lentil Lites demonstrates an expansion of the chip sector. As Fairfields Farm Crisps co-founder Laura Strathern explains, "We've been researching the healthy snack sector for some time and feel the time is right to launch something completely different."
Low-Calorie Lentil Chips
Fairfields Farm's Lentil Lites Serve as a Healthy Alternative to Chips
Trend Themes
1. Expansion of Chip Sector - The launch of Fairfields Farm's Lentil Lites demonstrates an expansion of the chip sector with the introduction of healthier alternatives to traditional chips.
2. Better-for-you Snack Foods - The demand for better-for-you alternatives to snack foods is driving the development of low-calorie lentil chips like Fairfields Farm's Lentil Lites.
3. Gluten-free and Natural Ingredients - The use of gluten-free and natural ingredients, such as pulses, in lentil-based chips presents a trend for healthier snack options.
Industry Implications
1. Snack Food Industry - The introduction of low-calorie lentil chips offers disruptive innovation opportunities in the snack food industry by tapping into the growing demand for healthier snack options.
2. Healthy Snack Industry - The development of Lentil Lites and similar healthier snack alternatives contributes to the growth and innovation within the healthy snack industry.
3. Gluten-free Food Industry - The use of gluten-free ingredients in lentil-based chips highlights opportunities for disruptive innovation in the gluten-free food industry by providing healthier options for individuals with dietary restrictions.