In celebration of Coors Banquet's 149th anniversary, the beloved beer brand has launched a limited-edition collectible pack and giveaway. The brand began in the small town of Golden, Colorado, where it thrived thanks to grit and commitment to quality.
As part of this National Beer Day celebration, Coors Banquet will release the Coors Banquet Legacy Collection packaging and reveal the Coors Banquet x Huckberry Legacy Line of co-branded apparel on April 7. Three timeless, collectible cans commemorate the legacy of the brand's values and rich history, which have made the beer so highly sought after and celebrated over the years. Each of the designs pays homage to an iconic piece of Coors Banquet history. In addition, the stubby bottles will receive a new design for a limited time that highlights the five generations of brewing traditions.
As part of the Coors Banquet Legacy Collection, QR codes will also reveal an exclusive merchandise collaboration between the beer brand and American apparel brand Huckberry inspired by the limited-edition packaging to bring the history and legacy of the beer to modern times. The Coors Banquet x Huckberry Legacy Line boasts vintage-inspired shirts, hats, and tees reflecting the two brands' rich histories and values.
"Coors Banquet is not only an iconic American beer brand, but one that is committed to the guiding principles that established our legacy," said Marcelo Pascoa, vice president of marketing, Coors Family of Brands. "With the release of this collection, we want to give everyone the opportunity to own a part of the Coors Banquet legacy by raising a can or wearing the merch in celebration of the one and only Banquet beer.
The Coors Banquet Legacy Collection is available starting on National Beer Day, through the end of June 2022.
Limited-Edition Legacy Beers
Coors Banquet Celebrates Its 149-Year with Collectable Pack & More
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