The juicing industry is continuing to grow at a fast pace and for Leeds Juicery to stand out, it has embraced a clean and simple branding that allows its contents to stand out. By doing so, the elegant design of the bottles as well as the accompanying pamphlets and more all point to a healthy frame of mind that will instantly register with those who are making a concerted effort to eat and drink clean.
Leeds Juicery specifically incorporates "elements of alternative medicine and the Indian science of Ayurveda," reports Trendland. Its minimal and organic look points in this direction without alienating modern sensibilities. People will know exactly what they are getting with the products from Leeds Juicery at just one glance, which is a huge selling point for such an identity.
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
Trend Themes
1. Minimalist Branding - There is a growing trend towards minimalist branding in the juicing industry, which can provide an opportunity for disruptive innovation in graphic design and packaging.
2. Health and Wellness - The increased interest in health and wellness is a trend that can lead to disruptive innovation opportunities in the juicing industry, such as the creation of new juice blends and organic ingredients.
3. Alternative Medicine - Incorporating elements of alternative medicine and ancient practices like Ayurveda in branding and marketing can be a disruptive innovation opportunity for companies in the health and wellness industry.
Industry Implications
1. Graphic Design - The trend towards minimalist branding in the juicing industry presents a disruptive innovation opportunity for designers and graphic design firms to create new and innovative label designs and packaging solutions.
2. Food and Beverage - The growing interest in health and wellness and clean eating in the juicing industry provides an opportunity for innovation in the food and beverage industry, such as the development of new juice blends and organic ingredient sourcing.
3. Health and Wellness - The trend towards incorporating alternative medicine and ancient practices like Ayurveda in branding and marketing provides a disruptive innovation opportunity for companies in the health and wellness industry to create unique and differentiated products and services.