Frutitas uses leaf packaging to promote the all-natural organic snacks that are contained in each box. The cardboard boxes remain a light brown color and are dressed in a colorful wraparound label. Each label is a bright color of red, yellow or blue depending on which flavor of dried fruit it is.
The labels feature a single image of a fruit and the rest is covered in leaves. These leaf packages are designed using leaves that look identical to those found on fruit trees. The label also includes the name of the company and the weight contained in each package. The idea to keep the label as simple as possible is reflective of the brand.
This package was designed by Paris and Hendzel Studio in Poland. The popular Polish brand now has a cohesive image that suits its tasty snack.
Rustic Fruit Snack Packaging
'Frutitas' Uses Leaf Packing for its Organic Dried Fruit Snacks
Trend Themes
1. Organic Fruit Snack Packaging - Opportunity to innovate in packaging design by using organic and nature-inspired materials to promote all-natural snacks.
2. Minimalist Packaging Design - Opportunity to create simple and visually appealing packaging designs that reflect the brand's values.
3. Eco-friendly Packaging Solutions - Opportunity to develop sustainable packaging options using materials such as leaves or other biodegradable materials.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry for companies looking to differentiate their products through unique packaging designs.
2. Packaging and Printing - Opportunity for companies specializing in packaging and printing to offer innovative and eco-friendly packaging solutions to food and beverage brands.
3. Natural and Organic Products - Disruptive innovation opportunities for companies in the natural and organic products industry to create packaging that aligns with their brand values of sustainability and organic ingredients.