For the spring season this year, Pinkberry is adding to its menu with two aesthetically pleasing Layered Lemonades. The new beverage products include the Green Tea Lemonade, featuring matcha, as well as the Strawberry Lemonade with crushed berries atop freshly made lemonade. These two refreshing new lemonade beverages will only be available for a limited time through the spring and summer, offering a pleasing way to quench one's thirst and share a photo opportunity.
Alongside its Green Tea Lemonade made with matcha, Pinkberry is also introducing a Green Tea Lemonade frozen yogurt as an alternative form of refreshment.
Over the past few months, a new wave of youth-targeted food and beverage products have emerged with a focus on their colorful aesthetics and shareability.
Layered Lemonade Beverages
Pinkberry's 'Layered Lemonades' Boast Vibrant Ombre Colorways
Trend Themes
1. Aesthetic Beverages - Innovative colorways and combinations of drinks with fresh ingredients that successfully attract young audiences and shareability on social media.
2. Limited Edition Products - Creating an exclusive product with a time-sensitive offer will motivate their audiences to try the product before it's too late.
3. Alternative Forms of Refreshment - Offering new and innovative variations of products that satisfy customers' cravings while providing them with new experiences.
Industry Implications
1. Beverage Industry - The introduction of beverages with innovative colorways and flavors that are aesthetically pleasing and shareable will attract a younger audience and offer a unique experience.
2. Frozen Desserts Industry - The release of a frozen yogurt beverage that is a refreshing variation of the lemonade will provide customers with new experiences and attract audiences who seek alternative refreshments.
3. Food and Beverage Industry - Partnerships between restaurants and dessert retailers to offer unique, visually appealing products that satisfy desire for new flavors and social media worthy products.