The Rimmel London Lasting Finish 25HR Foundation is the latest full-coverage makeup product from the brand formulated with beneficial ingredients for consumers to appreciate.
The foundation is formulated with hyaluronic acid and vitamin E to help skin maintain its hydration and combat against the drying effect. The product is formulated to offer a seamless level of coverage, while also not drying during wear or giving a cake-like feeling.
The Rimmel London Lasting Finish 25HR Foundation is rounded out with SPF 20 to offer a touch of sun protection and comes in 20 shades. The product is, as its name suggests, rated to provide up to 25-hours of hydration during wear to make it great for all-day performance.
Hydrating Full-Coverage Foundations
The Rimmel London Lasting Finish 25HR Foundation Has SPF 20
Trend Themes
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Hydrating Makeup Products — There is a trend for makeup brands to add beneficial skincare ingredients to their products, providing hydration and combating dryness.
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Long-wear Makeup Formulations — There is a trend for full-coverage makeup products to have long wear times, making them great for all-day use.
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Makeup Products with Sun Protection — There is a trend for makeup products to include SPF for sun protection, making them a multi-functional product for consumers.
Industry Implications
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Beauty & Personal Care — This industry can capitalize on the trend for hydrating makeup and long-wear makeup formulations to cater to consumer demands for all-day performance and skincare benefits.
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Skincare — This industry can adapt to the trend for makeup products with skincare benefits by adding makeup-like coverage to their skincare products to offer a multi-functional product for consumers.
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Sun Care — This industry can take advantage of the trend for makeup products with SPF to offer consumers a multi-functional product that offers sun protection and coverage.