The Lane 189 building in Shanghai's hip Putuo district is designed specifically to appeal to the Chinese metropolis' millennial populace. The mixed-use building contains offices, retail, restaurants, and more, and everything from the design of the building to the business inside is tailored to the up-and-coming generation of young professionals in China.
Though it might be described as a mall, UNStudio, the architecture firm behind the project, sees Lane 189 as a vertical city center for shopping, strolling, eating, gathering, and working. Shanghai is no slouch in terms of modern architectural designs, but Lane 189 is a step above. It's covered in panels that shift from glass to opaque components, giving it the illusion of chrysalis; an apt metaphor considering the growing generation for whom the impressive, standout building is meant.
Millennial Mixed-Use Developments
Lane 189 is Designed for the Millennial Population of Shanghai
Trend Themes
1. Millennial Mixed-use Developments - The rise of mixed-use developments designed to cater to the millennial population offers opportunities for innovative, multipurpose spaces that seamlessly blend work, leisure, and living.
2. Tailored Business Strategies for Millennials - Businesses can innovatively cater their strategies to the millennial population by specifically addressing their needs and expectations in terms of design, amenities, and services.
3. Sustainable Architecture and Design - Incorporating sustainable materials and energy-saving technologies into urban design projects can appeal to the environmentally-conscious millennial segment and offer opportunities for eco-friendly innovations.
Industry Implications
1. Real Estate and Property Development - The trend towards customized mixed-use developments for millennials presents new opportunities for property developers to create unique and attractive spaces that cater to the needs of this demographic.
2. Retail and Hospitality - Retail and hospitality businesses can leverage the growing demand for tailored and experiential spaces by innovatively designing unique physical environments that appeal to millennials seeking a holistic and social lifestyle that blends work and leisure.
3. Architecture and Construction - The demand for innovative and sustainable architecture and design solutions is on the rise, creating opportunities for architecture and construction firms to incorporate new technologies and materials that cater to the needs and preferences of the millennial generation.