The Swedish Ambassador to London graciously opened her home to her fellow design-conscious countrymen to display their work for the London Design Festival; among them was the typography wizard Kyuhyung Cho. His prints are a kaleidoscope of color contorted into such clever designs you would never guess these pieces of art are actually meant to communicate with viewers. The talented Konstfach design student transforms his meticulous geometric forms and surreal renderings to create patterns and illustrations that can be converted into text.
One of his most popular works is a silkscreen that when translated is actually the Book of Genesis, but to the casual observer it is simply a vibrant patchwork of intricate detail seemingly influenced by folk art. Two of his pieces had the honor of flanking the entrance to the exhibit, offering visitors a promising taste of the treasures inside. While it may be beyond viewer's literary skills to understand at a glance, there is something interesting and stunning about the text Kyuhyung Cho produces, as he gives words the means to look as beautiful as they sound.
Tantalizing Technicolor Typography
Kyuhyung Cho Injects the Written Language with a Bit of Color
Trend Themes
1. Colorful Typography - Disruptive innovation opportunity: Develop new techniques for incorporating vibrant colors into typography, creating visually striking and engaging designs.
2. Geometric Forms - Disruptive innovation opportunity: Explore the potential of using intricate geometric forms in typography to create visually appealing and unique designs.
3. Text as Art - Disruptive innovation opportunity: Merge the boundaries between text and art by transforming typography into beautiful and expressive illustrations and patterns.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Integrate vibrant colors and geometric forms into graphic design projects to create visually captivating and memorable designs.
2. Printing and Publishing - Disruptive innovation opportunity: Embrace text as art by incorporating visually stunning typography prints into publishing materials, transforming them into unique and desirable products.
3. Textile and Fashion - Disruptive innovation opportunity: Explore the fusion of colorful typography and intricate patterns in textile and fashion design, creating bold and expressive garments and accessories.