Kraft launched a vegan version of its classic blue box Mac and Cheese in Australia. The contemporary version of its iconic is both gluten-free and vegan, making it highly accommodating for those with dietary restrictions. As an international food giant, Kraft Heinz is moving with today's growing dairy-free industry.
Its new product even includes modified cooking instructions that suggest using soy milk instead of traditional cow's milk. The gluten-free and vegan pasta is made from rice flour and boasts a dairy-free sauce. The Kraft vegan mac and cheese is currently only available in Australia. Dairy-free shoppers can visit Woolworths grocery stores to purchase the vegan products. Shoppers can also buy the item from Kraft Heinz's online store.
Vegan Mac and Cheeses
Kraft Launches a Vegan Version of the Classic Mac and Cheese in Australia
Trend Themes
1. Vegan Convenience Foods - As demand for convenient plant-based options grows, there is an opportunity for more companies to introduce veganized versions of classic comfort foods.
2. Gluten-free Alternatives - With more people adopting gluten-free diets, there is a need for more accessible and tasty gluten-free options in the market.
3. Dairy-free Substitutes - There is a growing trend towards dairy-free products and therefore, there are opportunities for more plant-based alternatives to be developed for traditional dairy products.
Industry Implications
1. Food Manufacturing - Innovation opportunities exist for food manufacturers to capitalize on the demand for vegan and gluten-free convenience foods.
2. Grocery Retail - Grocery retailers can benefit from offering a wide range of vegan, gluten-free and dairy-free products to cater to consumers' changing dietary preferences.
3. Food Delivery Services - As people become more health-conscious and environmentally aware, food delivery services can expand their offerings to include more plant-based and sustainable meals as part of their menu.