The story of King Kong has been in the cultural lexicon for decades, but experiential marketing agency Grandesign still managed to get people to think about the franchise differently for its latest incarnation: 'Kong: Skull Island'. To give potential viewers an idea of the true size of the film's eponymous beast, the agency created giant divots in an LA beach that were shaped like King Kong's footprints.
The promotion took place at Dockweiler Beach, a popular destination in LA for those inclined to the sea and the sun. Using sculpted sand, contractors working for the agency designed and built the colossal footprints, which measured 25 feet long by 12 feet across.
The publicity stunt was clever not only in its intended concept, but also in its application. There is no "promotional activity" allowed on Dockweiler Beach, but the Kong: Skull Island footprints were so unique that they didn't fall under such a category.
Massive Beach Footprints
'Kong: Skull Island' Placed Giant Ape Footprints on an LA Beach
Trend Themes
1. Experiential Marketing - Brands are creating immersive experiences to engage customers in a unique and memorable way.
2. Guerrilla Marketing - Companies are using unconventional and low-cost promotional tactics to create a buzz around their brand and reach a wider audience.
3. Interactive Advertising - Marketers are using interactive content to engage consumers and create more personalized experiences that capture attention and drive conversions.
Industry Implications
1. Entertainment - Movie studios and other entertainment companies can use experiential marketing to generate buzz and excitement around their latest releases and engage with fans in a unique way.
2. Tourism - Tourist destinations can use guerrilla marketing tactics to attract visitors and create a memorable experience that encourages them to share their experiences on social media and promote the destination to others.
3. Advertising - Digital advertising firms can create interactive content that catches the attention of consumers and provides a more engaging and personalized experience that drives higher conversion rates.