The three newest kombucha flavors from Wonder Drink draw flavor inspiration from the culinary world with Thai Carrot, Strawberry Basil and Honey Lavender. The Thai Carrot variety boasts 39% juice content and the Strawberry Basil flavor includes just 14% juice; while these refreshing beverages are like juice-kombucha hybrids more than traditional kombucha drinks, they offer a range of flavors, from fresh and tart to herbaceous and savory.
Unlike most kombucha beverages that only highlight the probiotics included as part of the fermentation process, these ones from Wonder Drink feature added probiotic cultures.
Like some popular fermented foods such as sauerkraut and kimchi, kombucha has come into the spotlight as a healthy, beneficial probiotic drink that still satisfies a consumer's desire for flavor experimentation.
Culinary-Inspired Probiotic Drinks
Wonder Drink's Trio of Flavors Celebrate Offbeat Food Pairings
Trend Themes
1. Culinary-inspired Probiotic Drinks - Culinary-inspired flavors are being incorporated into probiotic drinks, opening up opportunities to create unique taste experiences.
2. Juice-kombucha Hybrids - The emergence of juice-kombucha hybrids offers a new way for consumers to enjoy the benefits of kombucha while experiencing a range of flavors.
3. Added Probiotic Cultures - Introducing added probiotic cultures into kombucha beverages provides an extra health boost and appeals to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to explore and develop new culinary-inspired probiotic drinks to cater to a growing demand for unique flavors.
2. Fermented Foods Industry - The fermented foods industry can leverage the popularity of kombucha to expand its product offerings with innovative and flavorful probiotic drinks.
3. Health Food Industry - The health food industry can capitalize on the added probiotic cultures trend by creating probiotic drinks that provide additional health benefits for consumers.