This season, a Kohl's Holiday Pop-Up has launched in New York City and targeted Snapchat users will be able to experience the event from afar through a portal lens on the social platform. The Snapchat portal lens invites app users into a 3D version of the event space and gives them the ability to shop the featured products. Virtually, Snapchat users are also able to pose with a Vera Wang avatar in the Simply Vera Vera Wang shop.
Kohl's is also introducing other social experiences for the holidays, including an activation on Twitter for same-day, on-demand product deliveries and Pincodes on Pinterest on in-store signage that can be scanned to quickly access Kohl's Pinterest board.
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
Trend Themes
1. Virtual Experiences - Creating virtual experiences through platforms like Snapchat provides a unique way for brands to engage with users remotely.
2. Augmented Reality Shopping - The use of augmented reality lenses on social media platforms allows users to digitally try on and shop featured products.
3. Social Media Activations - Incorporating social media activations such as on-demand product deliveries and scannable codes on in-store signage enhances the shopping experience and facilitates easy access to brand content.
Industry Implications
1. Retail - Retailers can leverage virtual pop-ups and augmented reality shopping experiences to engage with customers and increase sales.
2. Social Media - Social media platforms can explore partnerships and features that enable brands to offer virtual experiences and seamless shopping integrations.
3. Technology - Advancements in augmented reality technology can open up new opportunities for immersive shopping experiences and user engagement.