There's something pretty interesting about Kofola—it's a cola drink from the Czech Republic that's beating out both Coca-Cola and Pepsi in terms of sales. Part of the success of the Kofola drinks comes from its loyal customer base and the new packaging designed for the drink brand by the Butterflies & Hurricanes agency will only give the beverages that much more of a boost.
Brand new Kofola bottles were developed with the aid of 3D designer Rony Plesl, who created a bubbly, shapely new form for people to drink out of. To add even more personality to the bottles, the labels were designed with crazy icons that include things like sperm, underwear, UFOs, rockets, rubber ducks and bras. With the Kofola brand being described as a "21 year old crazy music festival chick," these wacky new bottles exude a fun, youthful and silly side.
Wacky Iconographic Bottles
The Bubbly Kofola Bottles Feature a Series of Bizarre Icons on Them
Trend Themes
1. Iconographic Packaging Design - Designing product packaging with fun and quirky icons can increase brand appeal and attract younger demographics.
2. Unique Bottle Shapes - Creating custom bottle shapes can enhance product uniqueness and differentiate from competitors.
3. Cult Following Marketing - Developing a cult following through creative marketing efforts can lead to strong customer loyalty and increased sales.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from innovative packaging design to attract younger demographics and differentiate from competitors.
2. Design Industry - The design industry can explore opportunities in creating unique bottle shapes and incorporating fun and quirky icons into product packaging.
3. Marketing Industry - The marketing industry can learn from successful cult following strategies to build brand loyalty and drive sales for their clients.