The Yarn Corp, a fanatical group of knitters is taking London by storm, yarnstorming to be exact. Decorating everything from telephone booths to guard rails, even a stationary flamingo is not safe from these knitting needle-wielding folk.
Knit the City, the team of ‘wooly warriors,’ as they call themselves, was founded in February 2009 and they have been spending the summer yarnstorming whatever is in their path. Their most recent piece of graffiti knitting is the ‘Web of Woe’ complete with entangled critters of all kinds and even a couple of escaping snails.
The knitted street art, which is completely temporary and removable, sure does brighten up a gloomy day. Check out the images above, all of which are copyright of Lauren O'Farrell.
Guerrilla Urban Knitting
Knit the City is Yarnstorming London with Wool
Trend Themes
1. Yarnstorming - The trend of yarnstorming involves utilizing knitting as a form of street art, providing innovative opportunities for creative expression and community engagement.
2. Guerrilla Knitting - The trend of guerrilla knitting involves the covert adornment of public spaces with knitted materials, presenting opportunities for innovative guerrilla marketing campaigns and brand awareness.
3. Temporary Street Art - The trend of temporary street art, like yarnstorming, allows for ephemeral and changeable art installations that disrupt urban spaces and challenge traditional notions of art.
Industry Implications
1. Arts and Crafts - The arts and crafts industry can explore disruptive innovation opportunities by embracing the trend of yarnstorming and offering new knitting materials and techniques for urban art projects.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the guerrilla knitting trend by creating innovative campaigns and strategies that incorporate knitting as a unique form of outdoor advertising.
3. Urban Planning - The urban planning industry can consider the trend of temporary street art, like yarnstorming, as a way to revitalize and transform urban spaces, encouraging community engagement and interaction.