Christmas is only a month away, and to celebrate, underwear manufacturer Joe Boxer has collaborated with nationwide retailer Kmart in releasing a hilariously cheeky commercial for 2013 called 'Show Your Joe,' featuring six well-dressed suited men.
In the video, it starts off with a wide angle shot of dapper men standing in a line ringing handbells. A long table is moved out of the way and we see that the men aren't wearing any pants, but are instead, wearing Joe boxer underwear in different styles. The Christmas carol 'Jingle Bells' begins to play, the group then begins to jingle their bodies to the music, do some squat and start dancing.
The ad campaign is part of Joe Boxer's marketing strategy that aims to sell underwear, sleepwear and loungewear for men, women and children, sold exclusively at Kmart and Sears.
Racy Festive Boxer Ads
Kmart Christmas Ad Celebrates Christmas 'Jingle Bell' Style
Trend Themes
1. Holiday-themed Advertising - Opportunity to create attention-grabbing ads centered around popular holidays to promote products and increase sales.
2. Viral Marketing Campaigns - By creating clever and funny ads that feature humor and unexpected elements, companies can leverage social media to create viral content and maximize reach.
3. Collaborations Between Brands and Retailers - Retailers can benefit from partnering with popular brands to create exclusive products and promotional campaigns that generate buzz and attract more customers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunities in this industry include the use of creative and unconventional advertising to distinguish product offerings and improve brand recognition.
2. Retail - Innovations in online and in-store experiences can attract more customers and increase sales, such as providing personalized recommendations and creating memorable in-store events.
3. Entertainment - Companies in this industry can leverage popular cultural trends and events to create marketing campaigns that resonate with audiences and foster brand loyalty.