Kingfisher pls is an international home improvement brand that has over 1,360 store locations across nine European countries. It offers a plethora of improvement products and services that help trained professionals and beginner consumers looking for a DIY project for their own home.
The e-commerce channels have grown immensely in the past year and prioritizes the accessibility and safety of its consumers and employees. Key elements of the e-commerce strategy were to spotlight the stores' network at the very core. From this foundation, the company committed to speed and agility overall by testing and learning through the process. It offers home deliveries and simplified click and collect orders made online, as well as the option of design services.
DIY Home Project Retailers
Kingfisher plc Has Over 1,360 Stores Across Nine European Countries
Trend Themes
1. E-commerce Growth - There is a growing trend towards e-commerce channels in the home improvement industry, creating opportunities for retailers to prioritize accessibility and safety for consumers.
2. DIY Home Projects - More and more consumers are interested in DIY home projects, presenting opportunities for retailers to offer a wide range of improvement products and services tailored for both trained professionals and beginner consumers.
3. Click and Collect - The rise of click and collect orders in the home improvement industry is disrupting traditional retail models, providing retailers with an opportunity to streamline the ordering process and enhance customer convenience.
Industry Implications
1. Home Improvement Retail - The DIY home improvement retail industry is experiencing disruption as e-commerce channels and DIY home projects gain popularity, creating opportunities for retailers to innovate their product offerings and delivery methods.
2. E-commerce - The e-commerce industry is playing a significant role in the growth of DIY home projects by providing consumers with easy access to a wide range of improvement products and services, presenting opportunities for retailers to optimize their online platforms.
3. Delivery and Logistics - The rise of e-commerce and click and collect orders in the home improvement industry is shaping the delivery and logistics sector, creating opportunities for companies to develop efficient and seamless delivery systems.