The 'Kick it to Brazil' campaign was put together by Peugeot, the Same Same But Different agency and a partnership with Facebook. Ultimately its aim is to take a soccer ball around the world to over 30 countries in 100 days before the 2014 FIFA World Cup.
As well as being a great way to engage soccer fans, the Kick it to Brazil campaign has a wider appeal, since each time the soccer ball is kissed and a picture is posted online, Peugeot will donate a tree to the Brazilian Rain Forest.
The ball will be making its way around the world until June 12th, but until then, you can follow its journey on the official Kick it to Brazil website and view photos from people who have participated all over the globe.
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
Trend Themes
1. Eco-friendly Campaigns - There is an opportunity for companies to create more campaigns focused on environmental sustainability and stewardship.
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Industry Implications
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