The Kentucky Fried Chicken Wraps are a new range of sandwiches being tested by the QSR brand to offer patrons an unexpectedly savory new take on the menu item.
The wraps are positioned as a new spin on the KFC Twister Wraps, which were discontinued back in 2014. The wraps come in three options including The Classic Chicken Wrap, The Mac & Cheese Chicken Wrap and The spicy Slaw Chicken Wrap, which are each crafted with Extra Crispy Tender fried chicken.
The Kentucky Fried Chicken Wraps are being tested at select locations in Atlanta, Georgia for a limited time only. The wraps offer a decidedly artisan-inspired flavor experience that can be picked up for $3 each or as part of a two-wrap combo.
Unexpected Ingredient Chicken Wraps
The Kentucky Fried Chicken Wraps are Being Tested in Atlanta
Trend Themes
1. Savory Wraps - With the success of the KFC wraps, there's an opportunity for QSR brands to offer new and unexpected flavor combinations to consumers through wrap offerings.
2. Limited Time Offerings - Limited time offers of novel menu items and flavor combinations can create excitement and boost sales for QSR brands.
3. Revival of Discontinued Products - Reviving old or discontinued menu items with a new twist can create interest and attract customers looking for something new and unexpected.
Industry Implications
1. Quick Service Restaurants - QSR brands can incorporate new flavor combinations and seasonal menu items to keep customers engaged and coming back for more.
2. Fast Food Industry - The fast food industry can incorporate trendy ingredients and flavor combinations that appeal to younger consumers to diversify their customer base and boost sales.
3. Food Innovation Industry - The food innovation industry has an opportunity to explore unique flavor combinations and help QSR brands differentiate themselves in the market.