Dettol, the antiseptic liquid brand, recently debuted a new campaign, appropriately titled 'Keep Protecting' that encourages us all to maintain proper hygiene amid the COVID-19 pandemic. The campaign reminds everyone that small hygiene habits — like wiping down surfaces, washing hands when returning home, and using hand sanitizer when we're out and about — will have an impact on how quickly we can get back to the activities and people we love. Using uplifting footage of life before the virus, the heartfelt ad reminds viewers of the important actions we can take now.
The Keep Protecting campaign was created by McCann London and produced through Craft and the ad will run on television, VOD, digital, and OOH.
Hygiene-Prompting Campaigns
Dettol Launched the 'Keep Protecting' Campaign to Encourage Hygiene
Trend Themes
1. Hygiene Promotion - Opportunity for innovative solutions and products that promote and incentivize proper hygiene practices.
2. Health and Sanitation Education - Potential for interactive and engaging educational platforms that teach individuals about the importance of hygiene and sanitation.
3. Digital Hygiene Tools - Growing demand for digital solutions and tools that facilitate and encourage hygienic practices in various settings.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity for the health and wellness industry to create novel products and services that promote hygiene.
2. Advertising and Marketing - Opportunity for marketers and advertisers to develop impactful campaigns that motivate individuals to prioritize hygiene and sanitation.
3. Technology and Software - Emerging market for tech companies to develop digital tools and applications focused on promoting and monitoring hygiene practices.