As much as you might be creeped out by the K.I.D.S. 2011 ad campaign, you have to admit that the message is quite strong if it does bring out that response. Considering that it is bringing society's attention to an important issue -- children's diabetes -- I think that was exactly what it was trying to accomplish.
Created by Winkler + Noah Photography in collaboration with agency Armando Testa, the K.I.D.S. 2011 ad campaign follows a young boy as he wears a mask that illustrates not only how much he has aged because of his diabetic ailment, but also his loss of innocence and other child-like qualities.
More than that, the K.I.D.S. 2011 ad campaign brings to light how the invasive therapy used to help them beat children's diabetes can actually destroy them gradually as it sucks the life out of them.
Creepy Cause Campaigns
The K.I.D.S. 2011 Print Ads Show How Children's Diabetes Kills Innocence
Trend Themes
1. Cause Campaigns - Businesses can use powerful messaging to promote their own cause campaigns and generate social impact.
2. Health Awareness - Creating campaigns that raise awareness on serious health issues can have a powerful impact and encourage people to take action.
3. Visual Storytelling - Visual storytelling can connect with customers on an emotional level and help raise awareness on important social issues.
Industry Implications
1. Healthcare - The healthcare industry can benefit from cause campaigns to promote patient awareness and engagement in preventive care measures.
2. Non-profit Organizations - Non-profit organizations can use powerful visual storytelling to create awareness on health issues and improve funding for research and treatment.
3. Advertising and Marketing - The advertising and marketing industry can employ powerful messaging and visual storytelling to help raise awareness on important social causes and promote brands that support such causes.