Just In Case ® is an amusing if slightly pessimistic self-promotion from the Mexico-based creative agency Menosunocerouno. The inspiration is simple enough: before the end of the year, the world as we know it could very well end; if you wish to survive the merciless ravages of the coming post-apocalyptic hell-scape, Menosunocerouno has all of your needs covered.
One of the first technologies and comforts of humankind was fire. This is what allowed us to warm ourselves and cook our food. After the fall of civilization, this will presumably again be among our most crucial tools; hence, 40 emergency matches in your End-of-the-world survival kit.
When the last siren fails and radioactive fallout descends upon scorched earth that was once your childhood neighborhood you may find yourself running from zombies, cannibals, killer-robots or a combination thereof; after narrowly escaping the icy jaws of death so many times, you be a little parched. This is why the Just In Case ® survival kit provides you with potable water.
Whether it is starvation, cold, radiation or predatory monsters, this post-apocalyptic survival kit from Menosunocerouno will keep you prepared.
Not on front page