Just Eat recently announced that it will provide 30-day support for the restaurants that use the platform. The support was created in order to help alleviate the burden that restaurants face due to the COVID-19 virus. Just Eat announced that the support will run from March 20th until April 19th.
The food delivery platform also indicated that it will be eliminating sign up costs for any restaurant who is currently looking to join the Just Eat platform.
Andrew Kenny is a U.K MD who works for Just Eat and he spoke about the new changes to the platform and its importance going forward, "The food delivery industry has a crucial role to play at this time of national crisis and it is only right that as the market leader in the UK Just Eat steps up to help our independent partners so they can keep delivering for the communities that need them."
Food Delivery Restaurant Support
Just Eat is Now Providing 30 Days of Support for Restaurants
Trend Themes
1. Restaurant Support Programs - Just Eat is providing support for restaurants to help alleviate the burden they face due to COVID-19, creating opportunities for other food delivery platforms to follow suit.
2. No-cost Sign Up for Restaurant Platforms - Just Eat eliminates sign up costs to its platform benefiting restaurants, encouraging other food delivery platforms to conduct similar offers.
3. Community-focused Branding - Food delivery platforms boosting programs to support independent restaurants show their commitment to the communities they cater to, potentially differentiating themselves from competitors.
Industry Implications
1. Food Delivery Platforms - Food delivery platforms must provide support to the affected restaurant industry during the pandemic to maintain their brand value and help their partners survive.
2. Restaurant Industry - The restaurant industry must take advantage of this opportunity to join the Just Eat platform and other similar food delivery platforms to help alleviate the burden they face due to COVID-19.
3. Community Services - Food delivery platforms can create programs that directly help their communities, and by doing so, bring goodwill to their name and help support their partners.