Based in Ho Chi Minh City, Vietnam, Jus Up Saigon aims to offer the high quality, fresh juices that are becoming so popular among consumers. The brand enlisted the creative agency M — N Associates to design the branding for its products.
The resulting packaging features small bottles made from PET plastic, and are quite wide to balance out their relatively short stature. The bottles feature large white 'JUS' lettering along with minimal information, giving them a sleek aesthetic that is in keeping with minimalist design.
The juices, which contain healthy and whole ingredients that are cold pressed and have been expertly blended together, are made as a delicious product that those seeking nutritious foods will be drawn to.
Miniature Cold-Pressed Juices
Jus Up Saigon Offers Refreshing High-Quality Juices
Trend Themes
1. Miniature Packaging Trend - The use of small bottles made from PET plastic with sleek and minimalist design is a disruptive innovation opportunity to cater to consumers' desire for convenience and aesthetic appeal.
2. Cold-pressed Juice Trend - The use of healthy and whole ingredients that are expertly blended together in cold-pressed juices presents a disruptive innovation opportunity to capitalize on the growing demand for nutritious and refreshing beverages.
3. Fresh Juice Trend - The emphasis on high-quality and fresh juices is a disruptive innovation opportunity to meet the increasing consumer preference for natural and high-nutrient content beverages.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the miniature packaging trend and the demand for cold-pressed and fresh juices to offer innovative products that cater to health-conscious consumers.
2. Packaging Industry - The packaging industry can explore new solutions to create sleek and minimalist designs for small bottles made from PET plastic, responding to the demand for aesthetically pleasing and convenient packaging options.
3. Food and Beverage Retail Industry - The food and beverage retail industry can capitalize on the fresh juice trend by offering a variety of high-quality and fresh juices to cater to the increasing demand for healthier beverage options in the market.